Photo Copyright: University of Toronto Scarborough Photo Copyright: University of Toronto Scarborough.

The BRIDGE — Tree-Testing Study

Posted 6 May 2020 by Joshua Shum

This is 1 of 4 UX projects conducted during my time as the User Experience Librarian Intern at University of Toronto Scarborough (UTSC) Library.

The BRIDGE is a multi-purpose academic space that spans teaching, study, research, and experiential learning for business, finance, and entrepreneurship at the University of Toronto Scarborough (UTSC).

Working with The BRIDGE team, we designed Phase 2 of an ongoing user experience study. While Phase 1 used a guerilla UX testing methodology with 5 participants, Phase 2 focused on capturing a larger amount of participants to maximize our data's reliability and usefulness to the organization.

We used Optimal Workshop, an online suite of usability testing tools to design and launch a tree-testing study based on a series of seven task-based scenarios, displayed to the participant as in the video demonstration below.

UPDATE (MAY 28, 2020)

Due to circumstances concerning COVID-19, this study was discontinued.


Above is a video demo of a tree-test study in action. Want to see how it works? Click the button below to try it yourself!

The following is the list of tasks included in the planned study, the order of which is randomized when displayed to participants:

  • Imagine you are a student who wants to learn about what spaces or equipment are available at The BRIDGE. Where on the website would you go to find that information?
  • Where would you go to find out what events are going on?
  • Where would you go to learn about joining a student group?
  • Imagine you have an upcoming job interview. Where might you find resources on The BRIDGE website to prepare yourself?
  • Where would you go to find a balance sheet?
  • Where would you learn how to get a Bloomberg account and certification?
  • Imagine you are a new student and are looking to find out what The BRIDGE has to offer. Where might you find information on contacting someone who can help?

As our tasks involved tasks that could be fulfilled by navigating to multiple content pages, multiple correct answers (or content locations) were defined.

Since The BRIDGE's website is relatively new, the primary objective of these tasks—and this study—is to develop a better understanding of a typical user's mental model when navigating The BRIDGE's website in order to better organize its contents.